Search Engine Optimisation - What is Website Meta-data ?

What is Website Metadata ?

Meta-data is the special settings that needs to be made on every one of your website pages for Google. Google ranks it's results by relevancy. The meta data helps Google to understand what your page is about, so it can judge if your page is relevant to the search.

Meta Data for search engine optimisation (SEO) consists of three important parts :page name/Title, description of page and keywords.  These should be optimised and targeted to your chosen keywords/phrases. Tecko Gecko Small Business Websites can assist you with identifying your keywords/phrases.

In detail the three types of meta data:

• Page title - the name of your page - make this unique; try to only use simple keyword phrases not sentences; 1 line long.
• Page description - this should be descriptive of your page; a summary.  It should also sell you to your customer as this is what they see on Google.  2 lines long.
• Page keywords - put keywords/phrases here with commas and no spaces in-between. keep this to 1 to 1.5 lines long.

The Page Title and Description are the text that Google will use when it lists your page for the user.  This image should explain how the user will 'see' your title and description:

One of the key things is to make sure the metadata for each page on your website is different to the others.