I've recently made great strides with the GetResponse marketing system, and I think you could benefit from it as well. It was easy and fun to use from day one, but now I have even more reasons to like it!
It seems like every website you visit now wants you to fill out a form to sign-up as a member or join their e-mail list. Name..email..name..email. Love them or hate them, forms are the vital link between you and your website visitors. A well-designed sign-up form can add dozens, even hundreds of new subscribers to your mailing list every day, and generate thousands of dollars in sales. But whether you sell only a few items online, or you have a webshop with thousands, don't rely on your website to generate all of your online sales.
Your website forms will produce more sales and subscriptions when combined with a follow-up email marketing system. Why? It's no secret in advertising that most customers need to be presented with an idea or product several times before they commit. This is a simple strategy used by literally every successful business, and they all do it for a reason - it delivers great results. Here's how.
Quite simply, you use forms to capture your visitor's name and email, then GetResponse automatically feeds them useful product information until you close the sale. In my business, follow-up email marketing has given me an effective way to establish trusting relationships with new customers, to make more direct sales in less time, and ensure that subscribers return to my website frequently.
As you may know, my autoresponder of choice is GetResponse, which is one of the most reliable and feature-packed autoresponders on the Internet and we can easily integrate it into your website. With GetResponse, you're not limited to simply collecting the name and email address of your visitors. The step-by-step wizards ensure that even without any programming or design skills, you can create sign-up forms that fit perfectly with your website design, and collect all the fields of information you could possibly need from visitors. We can help you with the setup and integration - ask us about email marketing now.
Another important method used by most consumer advertising pros today is called "personalized" marketing. The part I like best about GetResponse is how all of the captured custom fields can later be used to personalize the email marketing experience for each subscriber − just by adding simple personalization "tags" to your outgoing messages. Custom fields can also help to sort subscribers into groups to ensure they receive only relevant emails - on time and at the right time.